Thursday, April 23, 2009

How marketing works (sometimes)


"Jesus, Eddie, I'm swamped. I don't know what to tell you. If you can't think of something creative, just call it what it is. Don't worry about it. Just make sure they take a really appetizing picture of it to put on the box. You know, something that doesn't look too much like puke. I'm sure it'll be fine."

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