Wednesday, October 13, 2010

Boo! (I mean that in a good way)

Get it? Scary + carrots? Haw haw!
 I have long been an advocate of handing out vegetables on Halloween. There is nothing like the look on a young trick-or-treater's face when you drop a bag of frozen peas or a can of stewed tomatoes into their sack of Fun-sized Butterfingers and Milky Ways...except for maybe their parents. I've been doing it for years and will keep on doing it because it will always be funny.
It's nice to see that some of the produce people have a sense of humor about their product as well:

A Bunch of Carrot Farmers and Bolthouse Farms, the people behind this summer's $25 million "Eat 'em like junk food" campaign from Crispin Porter + Bogusky, are launching Scarrots, a bag of 25 single-serve 1.7-ounce bags of baby carrots that are intended for distribution to trick-or-treaters --


I saw some of the "Eat 'em like junk food" ads, like this one, this summer:

Also hilarious, right? But are baby carrots really a suitable substitute for traditional junk food snacks? Well, I went out and bought some (point, marketing campaign) and ate them while doing some writing and I have to say...yes, yes they are. You can mindlessly stuff them into your mouth one after another and they're crunchy, they're sweet and, an added bonus, not even a little bit messy. I hate a disgusting, greasy, salt-crumb-covered keyboard, so as far as I'm concerned, they're actually better than amy kind of chips or popcorn or especially Cheetos. And that's not even factoring in the nutritional factors.
So anyway, yeah, I'm a big fan of baby carrots now (another point, marketing campaign) and in two weeks, the kids in my neghborhood will be too, like it or not.

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