Thursday, June 25, 2009

Blow is just an expression

Have you seen this? It's an ad for something called the BK Super Seven Incher that runs in Singapore, not America, so maybe not, but people are still upset about it. People are also upset about a Sponge Bob ad campaign that ran recently too.
I've written about Burger King's um, unorthodox advertising before but I was still surprised when I saw this. Wow! if you get past the picture and the tagline, you'll find more juicy (heh heh!) ad copy below:

  • "Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER,"
  • "Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce."
Again; Wow! I guess somebody decided that subtlety is a luxury that just can't be afforded in the cutthroat world that is early 21st century hamburger marketing. Although, Burger King stops short of claiming responsibility for it: "Burger King Corporation (BKC) values and respects all of its guests. This advertisement is running to support a limited promotion in the Singapore market and is not running in the U.S. or any other markets. It was produced by a locally-based Singapore agency and not by BKC's U.S. advertising agency of record, Crispin Porter and Bogusky."
Translation: "Oh, those nutty Singaporians! Not telling us how they're using our official logos and imagery to sell our products, for which we pay them. Who knows what those wacky Asians with no understanding of what is or isn't acceptable in our culture (even though it seems their grasp of the English language is pretty solid) with whom we have a fully executed legal contract that presumably includes clauses regarding approval of content will do next?"
They're probably just glad that the picture doesn't show a strategically placed dollop of mayo or two. Dodged a bullet there (so to speak). Still, I really don't want to know what the ad campaign in Thailand looks like. Meanwhile, I think it's obvious that it's just a matter of time before we see an ad that features the Burger King sodomizing Ronald McDonald at home plate during the Little League World Series and then setting him on fire.


Ruprecht said...

That's just super ....

Unknown said...

I wouldn't dare say<"Super-Size me."

Jessie said...

The girl looks more terrified than hungry. Watch this become the next kind of slasher film. Death by beef.

feeb redrum.

Gail said...

I think she just looks excited to eat such a delicious burger (crispy onions - yummy!), so get your minds out of the gutter, guys.

Anonymous said...

Interesting comments, but even if you want to insult us, at least get the spelling of our nationality CORRECT. It's SINGAPOREAN, with an 'e'.

English pretty solid? But of course, thanks to our ex-British colonial masters ;) I suggest that you do some little research first. It's embarrassing to let the entire universe know about your lack of general knowledge. I mean, don't you AmeriKans [insulted? don't be, you called us SingaporIans] always pride yourselves to be the cleverest people on this planet?

AnonyBuster said...

Maybe not the cleverest (or even the most clever) people on earth (Djiboutians are hilarous!) but at least perceptive enough to recognize satire and that any criticism in this post is actually directed at the Burger King corporation for deflecting responsibility to people in Singaporia.

Unknown said...

Dear Raymond...err, Anonymous,
Here's me reading your thoughtful and insightful commentary:

"Blah blah blah yak yak yak the entire universe blah blah blah"

Do you really think the whole universe reads my blog?? Awesome!!