Friday, April 27, 2012

National "'Like' us on Facebook" Day!

Wednesday, May 2, 2012
If you've ever uttered the phrase "Have a nice day" to someone, chances are you didn't mean it. Not that you wanted them to have a bad day, but you really didn't care one way or the other. It was just a way to end a conversation pleasantly without investing any REAL emoti...on (or even thought, for that matter). Or maybe you were angry and DID want them to have a crappy day and you used the phrase sarcastically, as a way of telling them to bug off. Either way, the phrase doesn't mean what it says and the only purpose it serves is as a kind of conversational punctuation mark.

As you're well aware, Facebook has rendered the word 'Like' meaningless as well. It's just a way to show you know about something. You don't have to actually LIKE something to 'Like' it. You just have to acknowledge it exists. They just want you to click that button to drive up an imaginary aggregate popularity index (they've probably been led to believe that number is somehow important for marketing purposes, although they don't really know why) and move on. Whether it's some jerk with a blog you don't read (ahem) or some company's web site where you go to complain about their products and/or service...because you can't reach a human being on the telephone..., at some point they're going to ask you to "'Like' us on Facebook!"

The object of National "'Like' us on Facebook!" Day is to point out the silliness of empty, meaningless things people say by replacing the empty and meaningless phrase "Have a nice day!" with the empty and meaningless phrase "'Like' us on Facebook!". Your mission is to say this as much as possible, with everyone you encounter all day long. "But I don't have anything to promote on Facebook", you say. That's perfect! What better way to illustrate that a phrase means nothing than by applying it to nothing?

Ideally, chaos, or at least mild confusion...and eventually hilarity...will ensue.

Invite your friends, have fun and 'Like' us on Facebook!

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