Friday, July 01, 2011

Niche marketing

This is a store on Main Street here in Tampa:
I guess it makes sense. The clothing strippers wear (before and after the parts where they aren't wearing clothing) usually isn't available at Target or Sears. Generally, you have to go to specialty retailers where you will find what is labelled as "clubwear". But apparently Tracy, knowing her targeted demographic, decided to dispense with any unnecesary pretense or embellishment. Good for her and good for her customers! 
For me, though, the $1 million dollar question (payable in singles) is what is "more"? Toys? Games? DVDs? In all likelihood, yes, that's probably it! It's really not a terrible idea if you think about it. Let's say you're on your way to the club, and you need a new outfit for the evening but you also need some Legos, the 70th Anniversary edition of Monopoly and a copy of The Bourne Identity. Why should you have to hassle with going to multiple stores?
Toys. Games. DVDs. Of course that's what it is.

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